Skip to main content

Good companies will meet needs. Great companies will create markets- PHILIP KOTLER

Philip Kotler (b. 1931) is an American Management author and consultant who has written over 50 +  books on marketing. He is also Professor of International Marketing at the Kellogg School of Management at Northwestern University, Illinois.

He says that " Good companies will meet needs. Great companies will create markets."



  •  Identify new or improved products which may develop into a new market.
  • When thinking about new markets you must decide which industry-wide standards:
    •  can be ignored/eliminated;
    • should be reduced below the current accepted norm in the industry;
    • should be raised above the current accepted norm in the industry;
    • can be created in the industry for the first time and offered to customers.
  • When considering the above questions, it’s essential that customer value drives the discussion not how the competition is going to react. In your blue ocean, there will be no competitors if you get it right (at least initially).
  • Start by identifying potential blue oceans in which the risks are minimised. What you are doing is risky enough without operating in a risky sector.
  • Think in big-picture terms
  • Focus on building a strong business model that will ensure a long-term profit. Work up the costs and cash flows of everything in as much detail as possible.
  • To minimise opposition, involve staff when planning and ensure that you maintain great communication with them at all time.
Labels:

Comments

Post a Comment

Popular posts from this blog

8 common methods for server performance optimization

  1. Use an in-memory database In-memory database is actually a database that puts data in memory and operates directly. Compared with the disk, the data read and write speed of the memory is several orders of magnitude higher. Saving the data in the memory can greatly improve the performance of the application compared to accessing it from the disk. The memory database abandoned the traditional way of disk data management, redesigned the architecture based on all data in memory, and made corresponding improvements in data caching, fast algorithms, and parallel operations, so the data processing speed is faster than that of traditional databases. Data processing speed is much faster.       But the problem of security can be said to be the biggest flaw in the memory database. Because the memory itself has the natural defect of power loss, when we use the memory database, we usually need to take some protection mechanisms for the data on the memory in advance, such...
Post a Comment
Read more

Recursion-maze problem - Rat in the Maze - Game

  package com.bei.Demo01_recursion; public class MiGong {     public static void main(String[] args)  {         //First create a two-dimensional array to simulate the maze         int [][]map=new int[8][7];         //Use 1 for wall         for (int i = 0; i <7 ; i++) {             map[0][i]=1;             map[7][i]=1;         }         for (int i = 0; i <8 ; i++) {             map[i][0]=1;             map[i][6]=1;         }         //Set the bezel         map[3][1]=1;         map[3][2]=1;         //Output         for (int i = 0; i <8 ; i++) {             for (int j = 0; j ...
Post a Comment
Read more

AirBnB Infographic Journey to IPO

  Full Post at  https://techpomelo.com/2020/10/infographics-airbnb-milestone-journey-to-ipo/
Post a Comment
Read more