Good companies will meet needs. Great companies will create markets- PHILIP KOTLER

Philip Kotler (b. 1931) is an American Management author and consultant who has written over 50 + books on marketing. He is also Professor of International Marketing at the Kellogg School of Management at Northwestern University, Illinois.

He says that " Good companies will meet needs. Great companies will create markets."

Identify new or improved products which may develop into a new market.
When thinking about new markets you must decide which industry-wide standards:

can be ignored/eliminated;
should be reduced below the current accepted norm in the industry;
should be raised above the current accepted norm in the industry;
can be created in the industry for the first time and offered to customers.

When considering the above questions, it’s essential that customer value drives the discussion not how the competition is going to react. In your blue ocean, there will be no competitors if you get it right (at least initially).
Start by identifying potential blue oceans in which the risks are minimised. What you are doing is risky enough without operating in a risky sector.
Think in big-picture terms
Focus on building a strong business model that will ensure a long-term profit. Work up the costs and cash flows of everything in as much detail as possible.
To minimise opposition, involve staff when planning and ensure that you maintain great communication with them at all time.

Comments

40 Redis interview questions for 2021 - 2022

Redis interview questions 1.What is Redis?. 2. What is the data type of Redis? 3. What are the benefits of using Redis? 4. What are the advantages of Redis over Memcached? 5. What are the differences between Memcache and Redis? 6. Is Redis single-process and single-threaded? 7. What is the maximum storage capacity of a string type value? 8. What is the persistence mechanism of Redis? Their advantages and disadvantages? 9. Redis common performance problems and solutions: 10. What is the deletion strategy of redis expired keys? 11. Redis recycling strategy (elimination strategy)? 12. Why does edis need to put all data in memory? 13. Do you understand the synchronization mechanism of Redis? 14. What are the benefits of Pipeline? Why use pipeline? 15. Have you used Redis cluster? What is the principle of cluster? 16. Under what circumstances will the Redis cluster solution cause the entire cluster to be unavailable? 17. What are the Java clients supp...

8 common methods for server performance optimization

1. Use an in-memory database In-memory database is actually a database that puts data in memory and operates directly. Compared with the disk, the data read and write speed of the memory is several orders of magnitude higher. Saving the data in the memory can greatly improve the performance of the application compared to accessing it from the disk. The memory database abandoned the traditional way of disk data management, redesigned the architecture based on all data in memory, and made corresponding improvements in data caching, fast algorithms, and parallel operations, so the data processing speed is faster than that of traditional databases. Data processing speed is much faster. But the problem of security can be said to be the biggest flaw in the memory database. Because the memory itself has the natural defect of power loss, when we use the memory database, we usually need to take some protection mechanisms for the data on the memory in advance, such...

Recursion-maze problem - Rat in the Maze - Game

package com.bei.Demo01_recursion; public class MiGong { public static void main(String[] args) { //First create a two-dimensional array to simulate the maze int [][]map=new int[8][7]; //Use 1 for wall for (int i = 0; i <7 ; i++) { map[0][i]=1; map[7][i]=1; } for (int i = 0; i <8 ; i++) { map[i][0]=1; map[i][6]=1; } //Set the bezel map[3][1]=1; map[3][2]=1; //Output for (int i = 0; i <8 ; i++) { for (int j = 0; j ...

CODING PUSH

Search This Blog