Actions/ Steps that must be avoided to improve website ranking

Actions / Steps that must be avoided to improve website ranking

We are seeing continuous enhancement of search engines for website keyword optimization and ranking. Current webmasters are also very troubled with ranking optimization.  The optimization process will be monitored and observed by search engines for any grey techniques used. This greatly increases the difficulty of the optimization process over time  So what kind of errors can cause it?

Search engines will check all our websites and will perform

1. Web crawling,
2. content processing,
3. word segmentation,
4. deduplication,
5. indexing,
6. content relevance,
7. link analysis,
8. judge page's user experience,
9. anti-cheating,
10. Manual intervention on each website according to its own algorithm principles.
11. Cache mechanism,
12. user demand analysis, and other modules.

After our website has undergone heavy assessments, Google/Bing/Yahoo/Yandex/Baidu will rank all websites for the keyword, corresponding to a good ranking.  But often there are more SEO technicians in order to cope with the tasks of the enterprise or want their own keywords.

I believe that people who do SEO should know something about fast ranking, pan-catalogs, link farms, site groups, and other methods.  Avoid this at all costs.

Avoid Fast ranking

Fast Ranking is mainly to simulate a series of processes for users to search for answers on the search engine, and then trigger the search engine's algorithm to cause the operation of fast promotion of keywords.

Avoid pan-catalogs / Directory

pan-catalogs / Directory is to use some high-weight websites to inherit the operation of some directories, so that the directory can quickly gain weight, thereby improving the operation of ranking.

 

Avoid link farm

The link farm here is crazy placing some keywords on the website then give some links to each keyword and link to the keyword, the simple understanding here is that the same website has more sub-sites, and then all the subsites are centralized to the main website so that you can Greatly increase the weight of the total website.

These types of website optimization methods are techniques that many SEO personnel also use. But often such operations will cause website rankings to be unstable. Although it can improve keyword rankings in a short time, search engine major updates or algorithm updates will lead to website rank reduction. These operations are aimed at excessive website optimization. However, if the website wants to achieve long-term rankings and promote the high weightage of the website, then we need to really think from the user’s perspective.  What can our website give users?  What is value what kind of problems are solved for users?

The so-called SEO technology is to do a good job of operating our website that is conducive to the user experience under the premise of the search engine algorithm, thinking about what kind of questions each user has to seek answers, and how our website should address these questions. To design our website so that users can find what they want as soon as possible. Don’t make some wrong optimizations for short-term keyword rankings. In fact, slow is another form of fast. We only need to do a good job of quality.

Over-optimization of the website must be avoided to enhance the value of the user experience. The regular operation of the website can naturally be gradually improved.